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Post by percy on Jan 28, 2016 22:09:23 GMT 12
I see live streaming as being a real positive for the sport.
Speedway is reasonably unique in that it is a better live experience than a television experience. We are reasonably unique in that. Pretty much all of our big sports in New Zealand are best viewed on television. So I don't see live streaming having a huge effect on attendances provided it is costed appropriately. I do think that some of the live streams we've done so far are costed on the low side at not much more than the admission for 1 adult. Ultimately I see streams retailing at around 1.5 times the adult price of admission.
I see live streaming as an opportunity to diversify revenue streams for the big events. No longer are promoters targeting an audience within driving distance of their venue, they can sell to anyone in the world.
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Post by Deleted on Jan 28, 2016 22:52:18 GMT 12
Percy is right, there is huge interest in our stockcar classes in particular in England. For them the standard are dirt cheap, with the exchange rate. The UK market could be very lucrative indeed. As an example of the interest have a look at the reach this tweet I sent of a couple of very average pit shots of a British drivers car I took at palmy the other night. To give you some example and scale of the reach it got, I only @'d (the twitter equal of a facebook tag) 2 english fans, and I only have around 920 followers, of which guess 10% would be bots or automated accounts  |
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Post by Skorp on Jan 28, 2016 23:01:20 GMT 12
Reasonable arguments I suppose. Personally I would prefer to be at all major meetings rather than watching a live stream. Maybe I will when tracks can guarantee that my travel and accommodation costs wont be wasted by weather (cant afford to go to the same meeting twice), and that when I get there I do not have to line up at mid day, and spend the afternoon sitting in the sun just to ensure I get a seat. Also need the tracks to guarantee that they will not try to squeeze 8000 people into a 6000 person venue, after all it is surely not too much to ask to be able to site comfortably and actually be able to see what you have paid for. To restrict live streaming to only the opposite island to where the venue is will not increase 'bums on seats', and is incredibly short sighted in my view. I must say I was impressed with Stratford when I went to the finals of the NZ Superstocks earlier this month. Got there at around 2pm I think and was directed by an army of volunteers in the carpark and got a spot reasonably close to the entrance. Getting in through the gates was nice and quick and after spending half an hour or so walking around the pits, we were able to find some good seats in turn three with a great view of the track. Could have used a bit of pre-racing entertainment out on the infield but that's probably just my ADHD and something I wish more tracks did (the old days of the clowns messing around before teams champs produced some great funny memories for me a a kid, watching them try to catch fish in the water truck or play around with cone or flags) Just want to make something clear. These are my personal thoughts, not Huntly Speedways. No live stream at Huntly because getting signal out is nigh impossible & when we get a reasonable crowd cell phones don't work properly either. Local cell tower can't cope, apparently. Cheers. Good on Huntly for making the decision not to try and shoehorn a stream in where there isn't adequate infrastructure to support it. I'd rather there not be a stream from tracks that can't properly support it than risk having a provider give it for good like what happened with Speedbox a few years back. I see live streaming as being a real positive for the sport. Speedway is reasonably unique in that it is a better live experience than a television experience. We are reasonably unique in that. Pretty much all of our big sports in New Zealand are best viewed on television. So I don't see live streaming having a huge effect on attendances provided it is costed appropriately. I do think that some of the live streams we've done so far are costed on the low side at not much more than the admission for 1 adult. Ultimately I see streams retailing at around 1.5 times the adult price of admission. I see live streaming as an opportunity to diversify revenue streams for the big events. No longer are promoters targeting an audience within driving distance of their venue, they can sell to anyone in the world. Agreed. Live streaming gives us the opportunity to introduce our unique brand of motorsport to the entire world, get them hooked, and then have them making the yearly pilgrimage every February for the Teams Champs (I might be slightly biased there). And it allows expats who can't make it back to still watch the action |
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Post by mobilechicane on Jan 29, 2016 1:12:04 GMT 12
My opinion is that we need to get better at streaming...it is the future...big screens at tracks, the ability to go live inside multiple cars when races are on...split screens etc..I know its early days yet for streaming...we need to be better at suporting live streams as a fan base...Percy may be correct in saying 1.5 times the entrance fee for a stream is the right mark,,,but we need a lot more to see and hear before that price level is warranted.
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Post by bikeboy on Jan 29, 2016 10:51:58 GMT 12
one of the issues with streaming and why some other motorsports do it better is the way the whole sport is set up, paying fans is what funds speedway venues, and not drivers, D1NZ provide a free stream, but they charge high entry fees from the drivers as well, I dont think the drivers will put up there hands to pay for a stream anytime soon,
I think Percy's price guide is about right, but due to the location of some of the venues, i has been hard to get a good quality stream broadcast, and that may improve over time,
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Post by kevin888 on Jan 29, 2016 16:32:39 GMT 12
Why not have a set up where major meetings are put on sky.eg I have never been to v8 Supercars but replays and incar camera action are a plus .also exposure is good for people never been to speedway before as well.let alone ex pats oversees that could have access as well
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Post by turnright on Jan 29, 2016 17:21:58 GMT 12
Why not have a set up where major meetings are put on sky.eg I have never been to v8 Supercars but replays and incar camera action are a plus .also exposure is good for people never been to speedway before as well.let alone ex pats oversees that could have access as well Do you realise the cost that involves?? Who is gunna pay for that?? |
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Post by kevin888 on Jan 29, 2016 17:35:52 GMT 12
Why not have a set up where major meetings are put on sky.eg I have never been to v8 Supercars but replays and incar camera action are a plus .also exposure is good for people never been to speedway before as well.let alone ex pats oversees that could have access as well Do you realise the cost that involves?? Who is gunna pay for that?? Users pays just like everything else we do |
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Post by keyboardracer on Jan 29, 2016 17:47:06 GMT 12
Do you realise the cost that involves?? Who is gunna pay for that?? Users pays just like everything else we do For the amount of users, each user would be paying in the hundreds. The truth is there simply isn't enough demand to warrant sky pay per view. |
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Post by TonyT on Jan 29, 2016 17:56:52 GMT 12
The market for video on demand is potentially huge globally. The global audience for motorsport is estimated at 600-700 million people. You only need to reach a fraction of a percent of that audience with a small profit per view over the cost of production and clubs are potentially adding significantly to their revenue. However, the key word is potential. People won't pay to watch it if they dont know what it is, and New Zealand speedway is a very curious and odd form of motorsport in the global context. There would need to be a very carefully considered (and quite expensive) international marketing strategy devised to tap into this market, and a very compelling product to sell (Palmy Teams, and the BK/Elf series come to mind).
Meanwhile, we wait till tomorrow (or at least very much later tonight) to hear about happenings at the biggest (in terms of entrants) speedway meeting of the year. Its all rather last century really.
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Post by kevin888 on Jan 29, 2016 18:22:34 GMT 12
Let's hope someone gets onto taking Lifestream to its potential as I'm sure the one that gets it right and irons out bugs that they will certainly make the money
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Post by lorryathuntly on Jan 29, 2016 18:54:51 GMT 12
Won't happen while 'bums on seats' is the promoters main belief for their main income.
Rugby and most other sports claimed they would fail, but now without payTV
most of them would not survive without that support.
If Speedway wants to compete in that market , certain attitudes will have to change..
If they don't , well Speedway will stay were it is and the product is better than that.
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Post by BarryB on Jan 29, 2016 23:07:39 GMT 12
Nobody is going to pay speedway the sort of money rugby and cricket secure for broadcast rights. It's one thing to look to the future, but you have to be realistic as well.
Barry B
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Post by bikeboy on Jan 31, 2016 12:04:52 GMT 12
Won't happen while 'bums on seats' is the promoters main belief for their main income. Rugby and most other sports claimed they would fail, but now without payTV most of them would not survive without that support. If Speedway wants to compete in that market , certain attitudes will have to change.. If they don't , well Speedway will stay were it is and the product is better than that. the bums on seats model is the one that works at this point in time, and I think most of us agree this will be the main revenue stream for a while yet, if their is so much money in the live streams, the providers will come and pay the promotors to broadcast it, i have not heard of many of them lining up to pay the promotors and clubs up front to broadcast these meetings, |
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